Blog 5/30

This article reminded me of my response to the documentary “Merchant of the Cool”, in which I mentioned companies creating a product for the common good. Looking at the statistics mentioned is this article makes me think twice about saying that. In this article it says that 90% of the businesses fail in the US and 80% in Australia. I can now see why so much research goes into marketing, I wouldn’t want my business to fail.


Women shopping is a gender inequality trope; women get undermined and have a stereotype that the only spend their money on senseless things. This gets perpetuated when shopping comes off as girly and that is why men don’t do it. Why are women “born” to shop but men are “born” to thrive when things get rough. My favorite line from this reading is “if ‘home’ means for women domestic slavery and the site of subordination of women to the demands of patriarchal capitalism exerted through the structure of the nuclear family, then the mall becomes the total opposite, liberational meanings.” However, I am not sure if I agree with it. I understand why they are free, because they are spending money and not staying at home to do house work. But the fact that they claim that the mall is where they can be free and empowered kind of irks me since I just see them as clients perpetuating the gender inequalities.

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