5/30- Fiske

In "Shopping For Pleasure", one point was raised "In shopping malls and department stores women's pleasure and desires are catered to, but only in so far as they serve the greater interest of the market". I somewhat disagree with this. While it may be true that the notion of shopping and the market is mostly managed by the predominantly male. The fact that women have a place to exercise a small resistances is important. It is also worth noting that it might be true that it is mostly managed by males, women are exercising the power to vote with their wallet. Also, it creates a space where women can be employ because of the fact that they belong to the group of the target audience, therefore, they have better knowledge of the market. So I argue that shopping malls might not be the place created by women, but it is a stepping stone for women to achieve equal right.

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