5/30 reading

In Fiske’s article, introduced “the power of the consumer” and its effect on women. Although I cannot see from female’s perspective, I would agree with that claim regardless because I’m a heavy consumer for fashion. I like to keep up with the most trendy streetwear brands and I would wait in line for 10 hours just to get the trendiest item in my collections. Some people call us the “hypebeast” and I can pretty much agree with this title. Some people would say that it is not smart to waste money on big brands because there are always cheaper alternatives at somewhere else with almost identical quality. However, some of us do not think of it like that. We think that being the consumers for the expensive brands shows a slight feeling of superiority, because not everyone are able to afford those items. This type of superiority is something that women can hardly get in a patriarchal society. That is why these materialistic items is very attractive to them, because it provides slight boost of confident. 

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