5/30 Fiske & Jordan
In
the article “shopping for pleasure” Fiske talks about the cultural resistance,
cultural practices and consuming relations of consumers by analysis the power
of women and how they gain pleasure through shopping in our patriarchal world.
In Fiske’s idea, shopping is an act of culture resistance of women because they
can find pleasure ad desires through this activities. I agree with this idea
because as a woman, I feel happy when I go to shopping. In the patriarchal
society, especially Asian societies, man are dominant and women are likely to
stay home taking care of the children and doing housework. Thus, shopping is a
method to free their economic and social freedom by controlling their own money
to spend on things and time to do things. Therefore, shopping at a mall can be
viewed as a cultural practice. In the article, the Fiske also discusses the
value structure of masculine and feminine: masculine tends to public, work,
earning, production while feminine tends to private leisure, spending and
consumption. Thus, this is an interesting example of how women are breaking the
boundary between the public and private.
In
the article “The Art of Necessity” Jordan talks about the methods and ideology
of political actions and claims by discussed the different methods: culture and
art that have been used by street protests to achieve their purpose.
Personally, I don’t really pay attention to the public street protest, but I
feel that it is interesting to listen their message. The street protesters go
to the street everyday and practicing their things. I think this is similar to
Fiske’s article, and what they did is a form of peaceful resistance.
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