5/25 Cool

            The documentary “Cool” examines the relationship of capitalistic trends and young culture. Teens are crucial in modern day economy because they are the largest, most impulsive spending social group. Therefore, companies invest in examining young culture to capitalize on youth consumptions. What’s interesting about teens is that they are not known as the obedient group of people. An example of this is how they have low responsive tendencies; this can relate to the idea of everyday resistances. In trying to resist authority, teens tend to avoid hardline questions, or just answer half-assedly which are forms of silent resistance. The documentary also shows how companies are selective and homogenizing. Investors count on teens that are mooks to define youth culture, when honestly not all teens are mooks. In doing so, companies like MTV hosts shows like Springbreakers that show off sex/nudity/party which do not necessarily resonate with all teens; this is a form of homogenization, and could have negative impacts. For example, the homogenization of Asian modernization based on their idols from the excerpt “Vietnam Idols”, shows that homogenization is not only misrepresenting, but also detrimental to the actual image of the nations.